Transcript
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Welcome to no Wrong Choices, the podcast that explores the career journeys of accomplished and inspiring people to uncover secrets of success.
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I'm Larry Samuel, soon to be joined by the other fellas, Tushar Saxena and Larry Shea.
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For those who might be joining us for the first time and for those who haven't done this yet, please support no Wrong Choices by following us on your podcasting platform of choice and by giving us a five star rating.
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We also encourage you to join the conversation by connecting with us on LinkedIn, Facebook, Instagram, YouTube and X, by searching for no Wrong Choices, or by visiting our website at NoWrongChoicescom.
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This episode features the founder of Keep in Mind Inc and the creator of the Kim Academy, Ellen Belk Tushar.
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Once again, you have set us up with a great conversation.
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Therefore, why don't you set up this conversation, Alright?
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so I've had the opportunity to know Ellen in both her careers and both of her lives, so our relationship goes back many decades at this point and I've known her since we worked together at FAN and when she was at FAN she was a top flight producer, one of the best people I've known, and it takes a lot of courage to A walk from the market she was in initially when she was in a smaller market in North Carolina, to come to New York and not know a lot of people and to not only when they say, if you can make it there, you can make it anywhere to really become one of the more respected sports producers in New York and then to say all of a sudden, I'm going to leave that profession behind, I'm going to make an absolute 180 and I'm going to go into healthcare, go into senior healthcare, senior, go into elder care.
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And that was a change that a lot of us in the business looked at each other and raised the eyebrow and said she's got to be crazy, this is not going to work.
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But I'll tell you she made it happen and the story behind it.
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It's inspiring because it took courage to do that.
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We took a lot about courage on this podcast that sometimes you have to kind of and I never want to say I'm guilty of it.
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I'm guilty of it myself when I say you never want to leap before you look.
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This is one of those cases where you leapt before you look and that's part of the story for Ellen Belk in this case.
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Yeah, I think we're.
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I think this is a special episode for us because it's different.
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You know, usually we're chronicling someone's life where they reach a pinnacle of a career and it takes their whole life's journey to get there.
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And here we have Ellen, who it's really the tale of two careers, right.
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She reaches the pinnacle at WFAN as an incredible producer and then literally walks away from it, and we really haven't delved into that as a program.
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So no Wrong Choices is about to dive into something that we haven't talked about before, which is when it's time to make a change and it's time to do the 180, like you said, t, and it does take a lot of courage.
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So I'm excited to talk to her and I'm as interested in the health part of her career as I am in the WFAN part of her career, because they're equally important and sometimes you never know what's going to fulfill you until you actually get out there and do it.
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I'm excited to hear her journey.
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I completely agree, and with that here is Ellen Belk.
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Ellen, thank you so much for joining us.
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Hey, thanks a lot, guys.
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Thanks for having me OK.
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So, guys, full disclosure here.
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I have known Ellen for a long time, and actually in a previous life than what she does now.
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I actually had the opportunity to work with her for a number of years at WFAN.
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When I started, my career was underway and I got to meet Ellen and we became very, very good friends and when she made her career change, I was blown away by how courageous she was.
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But, ellen, before we get into that portion of the show, ellen, why don't you give us the elevator pitch as to what you're doing these days?
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Well, the mission statement for the Kim Academy is we are elevating the global dementia IQ one student at a time.
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So I am in my 22nd year of dementia care expertise.
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Quite frankly, most of that time, prior to me starting my consulting company in 2011, was in senior living operations, and so at one point I was the national director of memory care operations for a country-wide across the USA company had over 100 buildings in their portfolio.
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So I have that background, but I really now, in my consulting work through Keep in Mind, I specialize in holistic dementia care solutions, and when you hear me say that term, holistic, it is more of how can we non-pharma first take care of those that we serve, whether we're family members or professional care providers, those who are living with dementia in a non-pharma way first as first lines of defense, and so my clients tend to be senior living providers, sometimes product developers who are trying to break into the elder care and or dementia care space.
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So it's kind of a little bit of a I run the gamut, but anyone who's touched by dementia is could clearly be a client of Ellen Belks.
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So I mean, obviously, like I said, this is not where you started.
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This is where you ended up.
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So I'll ask so was this?
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I mean, I don't think this is where you wanted to end up, but this is where you have, or maybe it is where you wanted to end up.
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So I want to go back a little bit to the beginning with you and talk about.
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You are an athlete.
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You were a great, you were a very good athlete.
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When you were young, was the notion of being in team sports?
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How, being in journalism, was that the goal when you were younger?
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Yeah, yeah, I always knew.
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I mean like I was a writer.
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I was writing poems and short stories as a grade school student and not because my teachers were telling me to do it, I was.
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I was just a creative writer.
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I'm a.
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You know, I clearly have the gift of gab.
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Miss Meagher's, my third grade teacher, put me in the cloakroom.
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For those of you are from the Midwest, you know what the cloakroom was.
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So I'm sitting in the cloakroom on the third day of third grade because I was too chatty, cathy.
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So I had that, I had the knack of gab, I had the knack of creative writing and I did.
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And my sister, my older sister, was in kind of a journalism major, so I knew what the word was as I was growing up.
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But then also I got.
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I was also the fifth grade girl that you know was on the eighth grade basketball team, freshman, starting on the, on the on the varsity team in high school.
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I was six feet tall and you know, and you guys, I, I, I tell people this in Mrs Andre I was taller than my.
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I think I said it was either kindergarten or first.
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I think Mrs Andre was my first grade teacher.
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I was taller than her.
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So I was a tall kid, came from a very athletic family.
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So yeah, I, I, I think I thought journalism, whatever I thought that meant I continued to write for the school papers.
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So I kept the writing always kind of was consistent as I was growing up, going through high school and into college.
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But it was in college where I really got the opportunity to work at the campus college radio station and that's and of course you write, you write to do that.
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So I was able to marry.
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At that time I realized like okay, this is a thing I get, I can talk and write and let's see where this takes me, and so that's kind of how I got the entree at that time into that.
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Okay, so before we go any further, the cloakroom is that like timeout?
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Like what are we?
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Thank you.
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I was going to ask that too.
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What is that?
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Well, think of a child, think of a third grade classroom where, back in the day, where all your desks are facing the front and the chalkboards at the front, the cloakroom was that little space.
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Again, I grew up in Wisconsin that where it's like, where it's like winter nine months out of the year, and that space off to the side that you can egg.
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There was like two entrances to it and you hung your boots and your backpacks and whatever.
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Yeah, ellen, ellen was told, little mini Ellen, who was probably taller than Miss.
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I was probably taller than Miss Meagher's, actually as well, but she did.
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I was third day of school and she made me in front of everybody Ellen, live your desk into the cloakroom, yeah, and the rest of the day I had to.
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I had.
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I could hear her cause.
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I could see through the little door that they had, but I was separated from my classmates so I wouldn't disrupt anybody.
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That's great.
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So so, education wise, you said you had the gift of the gab.
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You were a great writer, right?
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So this is something maybe journalism, maybe sports journalism, because you have that ilk.
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You had nothing on your mind about getting into any kind of health related field, correct?
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No, no, never crossed my mind.
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So was it so?
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Sports maybe the dream, and if that doesn't work out, I'm going to go into maybe journalism or something like that.
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Or were you not thinking along those lines?
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You know, really truthfully, I kind of I was.
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I'm a kid, that, and a gal.
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To this day it's truthfully over 50 and I'm still flying by the seat of my pants.
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I'm not I, you know.
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But at that, as I was maturing, like again, I had opportunity.
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As I said, I was a freshman starter on the, on the varsity basketball team in high school.
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I played at a good high school.
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My senior year I ended up transferring to even a better high school because I, it, just, it just worked out for me.
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It was a better fit at the, at the, you know, the popular Catholic school in downtown Milwaukee.
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So, and and I, so I did obviously get a D one scholarship.
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I first started at Illinois State and then I ended up my career at Marquette University, which is where I actually had wanted to go all along, because I'm a girl from Milwaukee.
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You know, I was an Alma Gweyer, you know, you know, disciple my dad used to quote him at the dinner table.
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So, yeah, and it was.
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So sports, sports was what got me through Because I was I, I, you know paid for my education.
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My parents thanked me well into my forties for that.
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But, yeah, but, but again, along the way it was really.
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It was really, larry.
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When I got my internship at the Milwaukee Brewers my junior year, that's when I realized that, huh, like there, wow, there's, you can actually work in sports.
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You know what I mean.
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Like the writing, was I going to be a newspaper writer?
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Maybe?
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Was I going to find a way to make that?
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Yeah, but it really.
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I was just so ensconced in playing basketball and just trying to, you know, you know, win and it really.
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Sports really my, my athleticism and my participation on the team, obviously in college was really drove, a lot of things.
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It took, it's very time consuming, even in the off season, you know you're you're playing six days a week, you know so.
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But yeah, it was when I got on that scholar, excuse me, when I got the opportunity to intern at the Brewers.
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That's when I started to.
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That's when I networked, I got, you know, next, started networking with guys at ESPN, started freelancing for them, abc, golf, so that's when.
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That's when I probably made the mental pivot.
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Let's see where this takes me, you know.
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So start with that, ben, how did you get the internship?
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Was that something through Marquette University?
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Talk about that and how that came about.
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Yeah, yeah, I had a teacher.
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I hate myself for always forgetting her name, but she was a teacher, one of my, in my again, I remember I transferred back home to Milwaukee so it would have been my junior year and it was my redshirt year.
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So I took five years to get through.
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I have four years of playing.
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I played two years at Illinois State and then I transferred back home to Milwaukee and I redshirted my junior year and I did not travel with the team when they were on the road, so that gave.
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So I had some downtime.
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I did a little side job house on the side but then I had two more years.
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I graduated in five years from college, if you will.
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But so in that junior year, this particular teacher, she made the comment to us on the, literally on the first day of class you know it was a media writing class, as a matter of fact as well and she was like listen, if you want to get into the media, if you want a job in this, that and the other, and you think you're going to be rich, you better get used to eating a lot of macaroni and cheese.
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I mean, and first of all, I love macaroni and cheese.
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What kid at 20 deserts.
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What's wrong with that?
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That's fantastic.
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I was like.
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I was like you're like that's a bad thing.
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I'm sorry, what's the downside of this?
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But I knew that she meant that that way.
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I mean, she was hardcore and I found that to be very refreshing actually, but it also did not deter me.
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And so I and she and I don't know if I was a favorite student she obviously know I played for the team, the women's basketball team, and she was the one that introduced me to the.
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She's the one that was kind of siphoning through internship opportunities at that time and she pulled me aside after class and told me had you, had you thought about doing an internship?
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This is this just came in from the Milwaukee Brewers and and that's kind of how it went.
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And so I was accepted.
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I ended up sticking that out there for two years.
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I did that for both my, my registered year, and I ended up finding a way to get that done the next year as well.
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So it really worked out well for me and and I'll let you guys in on a little secret back in those days this would have been like 88, 89, you know, 1988 or nine 1988 or 89.
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Yeah, that would have been really cool.
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That's a good point, very good point.
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Uh, my, uh, my job, my responsibility at that very first time was that I I was responsible for making the batting practice, warm up tape, and when I say tape, I mean the cassette tape that went into the tape recorder up the tape, we went into the tape recorder up in the press box when the guys came out to you know, do their batting practice before a game.
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That was my responsibility.
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I wasn't, actually I don't believe it.
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I don't believe it, but you were a DJ.
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Are you sitting in your dorm room like hitting, play and record, like on one track or the next?
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Oh my gosh.
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No, the good news is I actually got to use the Milwaukee brewer equipment.
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So no, they had a little mini studio up in the up in the up in the press box and I'm saying press box, it was.
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They had offices up there behind you know, behind where you Kerrin, everybody was.
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Yeah, there was an actual office area and I was able to use their equipment.
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That's great.
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So one of your primary responsibilities was to create the the batting practice, if I heard that correctly mixtape for all of the different players.
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Now we want to keep going on the journey, but but we also can't let that go.
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So, from what I remember, some of the players on that team were Paul Molotow.
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Robin Yant.
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Yeah, I don't know if Jim Gantner's right, but that's in my head he had he might have been on that team.
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Yeah, oh yeah, tabby was there.
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By the way, jim Gantner's daughter went out to be a very good basketball player at the first high school I went to.
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She became a little local stud herself.
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But anyway, yeah no those are all the names.
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You're right, Larry, that's those are all correct.
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So with those people on the squad and I don't know how, how many people in our audience are going to remember those folks.
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But anyway, thinking about those players, do you have any great mixtape stories like random songs that were requested, that were just totally out there?
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That would make people laugh 89 huh, yeah, yeah.
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That is exactly what was Robin Yant's song.
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What was Robin Yant's song?
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See I, I you're putting me on the spot.
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I literally have no recollection, but I will tell you.
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So I can't remember, was it?
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You know, tupac Shakur?
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If that was even I'm not, I'm not sure.
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No way Robin Yant is listening to Tupac Shakur.
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No, but was it?
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Was it?
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You know?
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Whoever?
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Whatever, billy, I don't, I don't remember who anybody's was, but what I did, what I will tell you.
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I like I don't even know.
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I don't even know how they did it.
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Before I got there, I don't know if this had ever been done.
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I didn't ask it.
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I don't remember, or do I?
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I just know I was assigned that task.
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So I just like, go down onto the field Again.
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I was there in not only on game days, but to I was there during the week too, do another stuff for the, for the brewers, and that I would just go down in the field and ask the guys like hey Robin, hey Paul, what's your I'm?
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This is who I am.
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I'm the new intern, this is what I'm responsible for.
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What song do you want to hear?
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And I kind of remember my boss at the time being like huh, that was she.
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I think she thought I was just going to pick stuff.
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I took it upon my I don't know if that's what she wanted me to do, but I took it upon myself to go down and ask them what do you want?
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And that's, that's how.
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I mean I, you know, there you go, that's what happened.
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So that.
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So I've apologized to sure I absolutely cannot remember what Robin Yeung's batting breakfast warmup was, if you had any, if you had anywhere with all, you would have kept those tapes and now sold them for like tons of money, Like, hey, this is, this is how I'm trying to give you, trying to try to help you make money here.
00:16:40.975 --> 00:16:45.809
For God's sake, always a side hustle, always a side hustle.
00:16:45.809 --> 00:16:52.389
So, so from that, from that, from that internship, so how did that then catapult you into your first gig?
00:16:53.660 --> 00:16:56.490
Well, interesting, like I said, I bounced around a lot.
00:16:56.490 --> 00:16:57.956
I, as you all know you.
00:16:57.956 --> 00:17:02.214
You think there came a point where it's like I think I might be able to get on air like this.
00:17:02.214 --> 00:17:05.165
I think that's the next phase of what happened.
00:17:05.165 --> 00:17:06.290
Can I get on air?
00:17:06.290 --> 00:17:06.692
Can I?
00:17:06.692 --> 00:17:08.660
Can I, you know, do updates, whatever?
00:17:08.660 --> 00:17:14.660
But I remember what happened, what really happened then, before I even pursued on air work in radio.
00:17:15.663 --> 00:17:21.845
But I I sprelanced for ESPN for quite a while and I just did some odd jobs Just after I got out of college.
00:17:21.845 --> 00:17:28.570
I just was, I was a hustler, so I waitress, you know, for a while I knew that I wanted to pursue something in sports.
00:17:28.570 --> 00:17:30.660
At this point still hadn't completely landed on what it was.
00:17:30.660 --> 00:17:46.624
But through my time at at the Brewers I absolutely started networking with the different producers, sunday Night Baseball Producers guy by the name of Fred back in the day and I and every time they came to Milwaukee, every time they came to Chicago, I was only 70, you know, 70 miles away.
00:17:46.624 --> 00:17:50.258
So I, whether they were at the Cubs or the White Sox, they called on me.
00:17:50.258 --> 00:17:50.720
I hopped in a car.
00:17:50.720 --> 00:17:53.910
I think I made 75 bucks a game.
00:17:53.910 --> 00:17:54.372
I mean it was.
00:17:54.372 --> 00:17:56.819
It cost me more to do everything, but whatever.
00:17:56.819 --> 00:18:01.414
So, and then from that I got again the word.
00:18:01.435 --> 00:18:05.605
I just started hustling and I started doing, you know, the ABC Gulf.
00:18:05.605 --> 00:18:19.846
In fact, one of the cool things that happened is I got to be on that team when Tiger, his first professional, you know appearance, was at the Milwaukee GMO, the Greater Milwaukee Open, and I was part of the ABC team.
00:18:19.846 --> 00:18:21.651
We late, we come in about a week early.
00:18:21.651 --> 00:18:22.982
We laid and I lived there.
00:18:22.982 --> 00:18:24.147
So I was working.
00:18:24.167 --> 00:18:31.490
You know I was hanging around, but I actually by that time I was at the radio station called WISN.
00:18:31.490 --> 00:18:38.267
It was a second in command behind the WTMJ was like the flagship of the brewers, the bucks.
00:18:38.267 --> 00:18:50.818
I had worked there for a couple of years as well, but by this time so actually I'm kind of lying I was already into my career a little bit when that ABC thing happened, because I did have to take off from work at WISN where I was at afternoon.
00:18:50.818 --> 00:18:55.681
I was a board up, I was the producer of the afternoon drive time sports talk show there, and so I was now.
00:18:55.681 --> 00:19:01.000
I was kind of I was producing and getting, I was doing some on air work, I was filling in for traffic.
00:19:01.000 --> 00:19:10.207
I was doing the Marquette Women's color commentating at WISN and at that at that we came in for, you know, the GMO.
00:19:10.207 --> 00:19:14.980
I got opportunity to do that, my station supported that, and so it was just.