Transcript
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Hello and welcome to no Wrong Choices, the podcast that explores the career journeys of interesting and accomplished people in pursuit of great stories and actionable insights.
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I'm Larry Samuels, and in just a moment I'll be joined by my co-hosts, tushar Saxena and Larry Shea.
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But before we kick off, we have a small favor to ask If you enjoy what we do.
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Please take a moment to support us by following no Wrong Choices on your favorite podcast platform, such as Spotify, apple Podcasts or YouTube.
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On our site, you can sign up for our subscriber list or explore our blog, which digs into each one of the episodes that we're putting forward.
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Your support helps us keep bringing these great stories to light.
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Now let's get started.
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This episode features the sports agent, adam Katz.
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Adam has worked in the sports management business for over 40 years, with a primary focus on baseball.
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He has represented icons like Sammy Sosa and has sat across the table from legends like George Steinbrenner.
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Adam is currently the co-managing executive baseball at Wasserman Sports.
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Larry Shea, I guess we're all big baseball fans on this program, so I can't really single you out as the lead baseball guy.
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However, why don't you lead us into what is going to be a great conversation?
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Somebody has to take it right.
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Yeah, this is going to be a great conversation.
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You know, this is the guy.
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You know, when free agency starts in baseball, you're like he is in the room where it happens and you're rooting for this guy.
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Like, please, please, go talk to my guys, please need your player, whatever you know, um, but this is a mysterious world, a strange world.
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Um, you know, you gotta have a lot of moxie, you gotta have a lot of uh savvy and, um, I think we're gonna get a lot of that from adam katz here today, because you know, you can't be clueless going into a negotiation and trying to uh sell your players, so to speak.
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So this is going to be fascinating.
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We don't know what this world is like, but he's about to share the whole thing with us.
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So that's, that's pretty cool.
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I think most of us have an idea of what this job is like by watching the movie Jerry Maguire um, that's true.
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So we think, maybe it's not really that.
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Yeah, we think we think we do.
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We think we do right.
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We think I think you hit the nail right on the head there, shay is that a lot of this job in many senses might be about balls.
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As long as you kind of believe in yourself and know what your client can do, you can kind of dictate terms.
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I guess in some sense, we always kind of wonder why is that guy worth so much money?
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Or why is this guy worth so much money?
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Well, now we'll get insight into why that is the case with one of the best in the business, and I really can't wait to speak to him.
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Yeah, and for me, I can't wait to figure out exactly who the guy is.
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You know, who is an agent, who becomes an agent, what does it take to break into that business and to succeed in that business?
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So I think we're going to learn a lot from Adam.
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So here is Adam Katz.
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Adam, thank you so much for joining us.
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Happy to be here, nice to see you guys.
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How are we doing?
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Very good, great Thanks for joining us, hey, adam.
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I guess probably the one question everyone asks you is.
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Are you the?
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real life Jerry Maguire?
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No, that was not.
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No, that was theatrics.
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And Jeff Morad, my friend of mine, it was a competitor in the 80s he claims that he's the original and Lee Steinberg, they claim to be the original Jerry Maguire, so they can have it.
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I had heard it was Lee Steinberg actually, so yeah, that's, it was a it was a.
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I flew with Cameron Crowe once and asked him about it.
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It was a.
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It was a confluence and a collaboration of about 30 sports agents.
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I'm not surprised, I'm not surprised Me and Jeff like to take the crown for that.
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Well, Adam, before we go back to the beginning of the journey, just to kind of set the stage for us.
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So you're not, you know, Jerry Maguire, but what is it that you do as an agent on a day-to-day basis?
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What is that job?
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You want to do that before how we started.
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That's cool.
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So the essence of the job is the owners have a group which is called the LRD or the Labor Relations Group and the players have a group called the Players Union, as everybody knows, and they bargain for the collective bargaining agreement and the real definition of the job is I protect players' rights under the collective bargaining agreement where salaries are the sexiest, most visible of the job, but it's all kinds of stuff that you do to protect players.
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Yeah, you do so much for the players.
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In my research it seems that this was kind of the dream from an early time, right.
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I mean I read middle school that you kind of knew that this was the path that you wanted to go down.
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Is that accurate?
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I had a murky idea of the profession because when I was, I think, 10 or 11, my father was a lawyer in a small town in Pennsylvania and was very close friends with a guy named Tom Rich R-E-I-C-H, who was like the original baseball agent.
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He would be on Mount Rushmore baseball agents and I knew him and he introduced me to Doc Ellis as a 10 or 11 year old.
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Wow, quite the influence.
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And Doc sort of took me on as like a little nephew and would take me in the clubhouse and would meet me in Baltimore and treated me with such kindness that I knew the industry existed.
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So I got a taste of it as an early age.
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10, 11, 12 in there, Yep.
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So you grew up a big baseball fan and now obviously you said you wanted to be an agent, but your father was a lawyer.
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Now I can say that my father's family the family side all lawyers.
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So for me at a very young age it was like, okay, this is probably the family business I'm going to go into.
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Did you ever at any point when you were a kid say to yourself my father was a very esteemed lawyer, I want to be a lawyer as well, or was it always I will be an agent and then maybe move on to something else after that?
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maybe bring in law as another piece to it.
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Well, first I was a pretty decent little local basketball player.
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I loved playing and I was pretty good at it and tennis.
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So I knew that I at 10, 11, 12, I wanted to play.
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You were going to be an athlete.
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I was going to be an athlete and then, when I was 16, 17, 18, I realized that this was it, you know, and I would try and play division three sports and then that would be the end of it.
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So I knew that I would law.
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The law degree was coming, so I didn't know what I was going to do with the law degree, but I knew that that was what I was going to do.
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Right Was becoming an agent in the back of your mind at all as you went into college.
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No, it was like sort of way in the back.
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So I get my.
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I went to a pretty good law school, went to Notre Dame for law school and the kids there who are still my some of my closest friends were so talented, were so smart and so gifted.
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I thought, oh my goodness, I can't dream of competing against these guys my whole adult life.
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And I'm like how about agency?
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You knew Tom Rich as a kid.
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Why don't you make a run at trying to get into the sports business?
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So I just pivoted because I knew I didn't want to be a real lawyer, like a litigator.
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I didn't want to compete with those.
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You didn't want to go to a courtroom, I got you.
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I didn't want to compete with those kids.
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I would have moved mine to courtroom.
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They were so smart and ahead of me, so I figured sports might be a good pivot for me.
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But even that aspect of it, you still have to get that law degree right.
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So you had to be somewhat good in school, somewhat smart and somewhat, you know, enjoyed the educational aspect of it.
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No, I was an okay student once I got junior senior year in college and an okay better law student Once I got junior senior year in college and an okay, better law student.
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But you don't need to be a lawyer to do the agent thing.
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I think the very, very high caliber good ones are lawyers, but there are several agents that have made a career that are not lawyers.
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So with your father being a lawyer, was there pressure to go into the business?
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With your father being a lawyer, was?
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there pressure to go into the business?
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No, my dad was born in the late 20s and there was pressure to get all A's and be a good athlete and he didn't say much other than that.
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Okay.
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So he just wanted me to just be good at whatever I was doing and be nice to my mother and my siblings.
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He didn't have a lot of rules.
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He didn't want to break them.
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So, uh, so, okay, so the first gig for you uh, now in your college years, I would say interning probably was, was, was a bigger thing.
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It was probably less of a thing then than it is now.
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But did you ever?
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Then, as you said yourself, hey, I know, tom rich, I can go back to that route and see what, see what comes of.
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So did you say to yourself, okay, here's my first foray into the business, tom Rich, can you help me?
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Or how did you get back into the business, so to speak?
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That's not how it happened.
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I actually, after my first year of law school, clerked in my dad's law firm and got shoved around and roughed up by people I knew my whole life.
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And then after my second year I clerked for a fancy Philadelphia law firm, steve Kozin.
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What a nice guy he was.
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I think he's still around in his 90s.
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And then I didn't really pivot to sports until we started applying for jobs at Notre Dame and these kids were.
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They were just ahead of me and I'm like this is not me Right.
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I was going to go teach and coach or try and sports law or I didn't know what I was going to do and I knew I wasn't going to compete with those kids.
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You, um, you seem to identify pretty early that you couldn't compete with them.
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What was the weakness there?
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Was it negotiating?
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I mean, obviously you didn't want to get into the courtroom, but what was the weakness that you saw Like?
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As far as I'm never going to be able to do what they're doing on that level, let me try to pivot.
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Well, it's partly shtick.
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I could compete with them, but they were better readers and writers, I could negotiate, and my social IQ and my natural sales skills were always a little better than theirs anyway, so it was a good matchup for me to be in this side of the business.
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Yeah, so when did you make the pivot?
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So when did you make the pivot over to a sports agency?
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Well, because I was a basketball freak.
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I'm a third year law student and I started I wanted to be basketball because that's what I played.
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And I called Larry Fleischer and begged and appealed and for a job and I said I can bring you Sam Bowie.
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And Sam Bowie was a player from my hometown that played at Kentucky, from my hometown that played at Kentucky, and of course I couldn't bring him Sam Bowie at all.
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And he told me, but I knew Sam since I was five, so I said I think I can get him, which I could not.
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Right, and he said, adam, first of all, I don't have a job and second, of all, I already have Sam Bowie, that's great, I love
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it.
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So that's where the door opened for you, that's where you started to to first, uh, break in.
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So to speak.
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No, then I just was like looking.
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Then I knew tom rich existed and wrote him about 100 letters and called him 50 times and I got nowhere.
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And then I started looking at small private schools to teach and coach.
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And then I just kept bothering and badgering Tom and he finally said fine, I'm not going to pay you.
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But I said you don't have to pay me, just let me show you what I can do for six months.
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And he paid me a hundred dollar bills out of his pocket for the first year.
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I did not, that was it.
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I came around, drove him around, not on the payroll.
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He gave me $100 bills to make cheap rent.
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And that was my question what were your responsibilities?
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You're literally just like a chauffeur or something at that point.
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What did he thrust on you that you're like?
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All right, he's starting to trust me more.
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I could do this.
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Well, he trusted me to drive around his famous girlfriend.
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Okay, jennifer O'Neill.
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Go, google her.
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She was in Summer of 42.
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Yes, exquisite, spectacular.
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So I got to drive Jennifer around and she was great and I could play tennis.
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So I could play tennis with Tom and Billy, his number two.
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That was my highest use he spent more money on champagne than he did on me.
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I'm sure he did, I'm sure he did.
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That's great.
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That's great when did he first give you a real responsibility?
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What was that first project?
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He didn't give me anything.
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I took it.
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I became very close.
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I just started going to the bars where the players were and started recruiting and showed an aptitude for signing a young player.
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I could just do that.
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I could go to the bars, run the basketball floor, play basketball with people and convince them to join with Tom's agency.
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And then I got very close with a famous Hall of Famer soon to be Hall of Famer named Tim Raines.
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Do you guys?
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know that name.
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Tim and I became extremely close and like family, and that's what did it.
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I just got so close to him that tim would introduce me to young players and say you got to be without him, you got to be without him.
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that's, that's it your time with tom rich that early though, that early time with tom rich, was that basically the time that's that solidified to you, that made it that convinced you that this is the route I want to go down?
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Fancy cars, beautiful women, beautiful women hanging out with, hanging out at the bars, with big time with, you know, with young athletes and just being able to talk to people.
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Well, it wasn't the cars or the women, it was that it matched up with my skillset.
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I knew that I love sports.
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I was a little jock, and it matched my skillset for sales and social IQ, I guess.
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So I sort of said this is a good fit for me and I'll thrive in this business.
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I thought that I might and I did.
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Yeah, I'm getting the impression that gift of the gab was kind of how you like solidified a lot of these relationships and got things going.
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How competitive was it?
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And did did the fact that you played sports and you were competitive naturally help you in getting those clients and pulling people in?
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Yeah, it's fiercely competitive because you could fit every baseball player worth representing on the bottom floor of your house Wow.
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And there's thousands and thousands of people that want to be in.
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So it's very competitive, which I liked, and being that I could play basketball with them and drink beer with them and sort of hang out and not be starstruck, it just worked and I just had an aptitude for it.
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I have no other explanation for that what was the role once you got them?
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You know meaning.
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We have this uh vision of what it's like to be a manager, an agent, always present, always there, always on call, like what was expected of you when you brought these guys in.
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Well, early the first six months it was drive and have a good backhand and keep your mouth shut, drop me at the hotel.
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But then I started figuring it out and Tom Rich had a number two guy who was a big guy named Billy Landman and he really made our shop tick.
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And Billy saw that I could do this and started spoon feeding me relationships.
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Should I rattle off some names?
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Yeah, sure.
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Dave Parker, mario Soto, tony Pena and front office people like Murray Cook and Al Rosen at the Giants and Terry Poole and Bob Knepper he just spoon fed Kent to Colby Love.
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Kent to Colby.
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I was only 24 and a half 25, and I got thrown into the fire with guys that were older than me and I started doing the work.
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I just started representing them and pretending like I was the agent.
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So what was that first big contract that you were able to finally get done on your own?
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Well, Tom did for 24, 25,.
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Tom and Billy did them, and then I think I did Lance Parrish's first contract with the Phillies Green.
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Tigers catcher Absolutely.
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And to Colby work.
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I did Tom Hume work with Cincinnati.
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I did some good work for Dave Parker, so I got thrown into the fire at an extremely early age.
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We're talking this is 40 years ago, so it's a long time ago.
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Wow, you mentioned before that it's not just signing the contract, right, like that's part of it, but there's handling promotions, getting them sponsorships, things of that nature, handling their finances.
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What are the other aspects of what it is that you're doing besides just getting them signed to whatever team or organization they're a part of?
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well, I always tell people fundamentally the job is to get player, keep player, do contract, collect your fees, those four okay yeah, and then, like it's, it varies.
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So willie mcgee was one of my favorite clients ever, a Cardinal, and Willie wanted nothing.
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He wanted me to do his contract and go home and he was great while I did his contract but wanted nothing else, and Sammy Sosa wanted everything else.
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I had to ship the dogs from the Dominican to Miami.
00:18:42.108 --> 00:18:47.144
Oh geez, wow, I didn't do to help Sammy, so it just depends.
00:18:47.144 --> 00:18:49.325
Each player is like it's like a snowflake.
00:18:49.325 --> 00:18:50.048
They're all different.
00:18:50.048 --> 00:18:53.009
They all have different demands and expectations.
00:18:54.267 --> 00:18:57.467
What were some of the craziest demands and expectations?
00:18:59.003 --> 00:18:59.928
No, nothing crazy.
00:18:59.928 --> 00:19:13.490
Had some legal squabbles with some guys that I can't get into too much and some you know people get into trouble and you help them out, and that just requires critical thinking and a lawyer, if you need one.
00:19:15.261 --> 00:19:31.311
So you're 25 years old, You're negotiating deals with I assume general managers of these major league teams with, I assume, general managers of these major league teams, how are they treating a 25-year-old kid at the negotiating table Like?
00:19:31.311 --> 00:19:32.633
What was that like for you?
00:19:33.113 --> 00:19:33.473
Some.
00:19:33.473 --> 00:19:37.537
They were sweet and kind and helpful.
00:19:39.859 --> 00:19:41.520
That does not sound right at all.
00:19:41.540 --> 00:19:45.303
Let's just say it might have been something to do with 25-year-old Adam.
00:19:45.303 --> 00:20:09.857
They were great to me and brought me along and I owe them Fun football deal for and this was when I was 26, 27, I did a football deal with the Rams, with a guy named John Shaw who was like a icon in the football business, and I had a running back named Barry Redden who lived in my town in Sarasota and I had to do a deal for Barry Redden.
00:20:09.857 --> 00:20:13.790
It was a big deal and I didn't know what I was doing.
00:20:13.790 --> 00:20:25.069
John shaw was just so nice and kind and supportive and said all you have to do is help me with my rotisserie baseball and I'll help you through this oh, that's great.
00:20:25.510 --> 00:20:26.633
Yeah, he was terrific.
00:20:27.493 --> 00:20:40.236
That's amazing how many of the, how many, let's say, of the gf, how many of the front office folks did you eventually or have you ever represented later on, like helping them with deals et cetera later on down the line?
00:20:40.747 --> 00:20:41.923
None, no executives.
00:20:41.923 --> 00:20:48.878
It's something that we're thinking about pursuing now, but in a measured way, but no executives.
00:20:48.878 --> 00:20:54.278
I started with managers maybe 10 or 15 years.
00:20:54.278 --> 00:20:56.770
How long has Aaron Boone been doing this?
00:20:57.973 --> 00:20:59.218
Six years 17.
00:20:59.967 --> 00:21:02.855
I think I fell into that because Aaron needed.
00:21:02.855 --> 00:21:15.237
You know, I represented Aaron as a player and then at ESPN, in natural order of things, we stayed together because we're so close and I helped him with his managerial career and can continue to help him.