Larry Samuels

Hello! I’m Larry, the first voice you’ll hear on No Wrong Choices, a podcast exploring the many paths to success. Having navigated the crossroads of media, business, and technology, I’ve learned that success isn’t a straight line — it’s a winding road shaped by choices, experiences, and unexpected turns.

From leading and scaling companies to mentoring the next generation of innovators, I’ve worn many hats — business executive, advertising innovator, professor, and devoted parent. My journey in broadcasting began at SiriusXM, where I spent years co-hosting the original Sirius Sports talk show Da Fellas — an experience that wasn’t just about sports, but about conversations, storytelling, and building lifelong friendships.

I bring a business-minded perspective and genuine curiosity to every episode, uncovering what drives artists, entrepreneurs, and athletes to embrace change, overcome challenges, and find their own way forward. Off the mic, I live in New York City with my family — cheering for the Yankees, Buffalo Bills, and Buffalo Sabres, listening to Bruce Springsteen, and staying active in the gym or on the court.