Larry Samuels

Hello! I'm Larry, the first voice you'll hear on No Wrong Choices, a podcast exploring the many paths to success. Having navigated the crossroads of media, business, and technology, I’ve learned that success isn’t a straight line — it’s a winding road of choices, experiences, and adventures.

From leading and scaling companies to mentoring the next generation of innovators, I’ve worn many hats — business executive, advertising innovator, professor, and devoted parent too. My journey in broadcasting began with SiriusXM, highlighted by my time spent anchoring “The Original” Sirius Sports talk show Da Fellas, a gig that wasn’t just about sports but also building lifelong friendships.

I bring a business-minded perspective and deep curiosity to every episode, uncovering what drives artists, entrepreneurs, and athletes to embrace every twist and turn. Off the mic, I live in New York City with my family, cheering for the Yankees, Buffalo Bills and Buffalo Sabres or listening to Bruce Springsteen while staying active in the gym or on the court.