Transcript
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How does somebody become the voice and, in many ways, the glue for a passionate rock and roll fan base?
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We'll uncover the answer to that and much more, in this special holiday replay edition of no Wrong Choices the Career Journey podcast.
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I'm Larry Samuels, soon to be joined by my co-hosts Tushar Saxena and Larry Shea.
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Before we kick off, I have one request If you enjoy what you're about to hear, please follow and like our show.
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It really helps us grow and to keep bringing these great stories forward.
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Now here's our original episode from January 26th 2023.
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Joining us on today's episode is a talk show host, dj, producer and leading voice of Sirius XM's E Street Radio, Jim Rotolo.
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As you know, typically this is where I throw the conversation to either Larry or Tushar, but as the resident Springsteen fanatic on this podcast, I'm going to keep the microphone for a moment.
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I take some offense to that With no offense to that whatsoever.
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I take some offense to that With no offense to that whatsoever, I take none.
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So you know, to me this is a meaningful conversation and one that I've really wanted to have, because I've been listening to E Street Nation or E Street Radio for years and I've really enjoyed Jim's work and he does such a great job interviewing people and digging into so many great things tied to Bruce Springsteen.
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But the thing that I haven't heard is his story.
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So this to me felt like a wonderful opportunity to bring Jim out there a little bit out front, so we get to know him a little bit better.
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And look, of the three of us, I am the only one who actually lives in Jersey.
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I was born, I was, you know, bred.
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I was raised here in Jersey.
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I was raised here in New Jersey, so it goes without saying that Bruce is in the blood.
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Now, I'll grant you, I am not.
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I am not as big a fan as you are you are.
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You are an Uber super fan.
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I am a fan of Bruce Springsteen and, look, it's part of it's part of the resume.
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If you live here in Jersey, it's part of the job description.
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You got to be a fan of Bruce.
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But, with that being said, the other thing I'm a big fan of is Jim Rotolo, because Jim is a radio guy.
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Radio guys love other radio guys and love to have that story.
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It's all about the war stories when it comes to radio people.
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So I'm really looking forward to getting some of Jimmy's backstory because I've known him since Sirius.
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But I got to be honest, I don't know much of Jim's story prior to Sirius.
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Yeah, I'm also a big, big fan of Jim Rotolo.
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I mean, I still work at Sirius and so does Jim, so we're colleagues still.
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But one of the things that's happened because of the pandemic is we're not going into the office and seeing each other anymore, you know.
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So I used to bump into Jim in the hallways and and it was never a two minute conversation we would always, you know, hang out and talk about his Raiders or my Buffalo bills or whatever, and just he's one of the good guys in the business.
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Like you said to.
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You know, he's just a great guy and we did a show together and I'm hoping it comes up because I was really proud of the show that we did together guys, uncensored, um, and it was a lot of fun to do it.
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And he's just, you meet a lot of people in this business.
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Jim's one of the good guys and it's going to be super great to catch up with him, for sure.
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Well, here's one of the good guys.
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Jim Rotolo, now joining no Wrong Choices, is a talk show host, dj producer and leading voice of Sirius XM's E Street Radio.
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I'm of course referring to Jim Rotolo.
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Jim, thank you so much for joining us.
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Thanks, guys.
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Pleasure to be here, hey, Jim, I've had this is too short, Jim I've had the opportunity to know you for a long time.
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And like all old radio people.
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We love to talk war stories and you and I probably talk more than our fair share.
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At whatever local bar we had a chance to sit down and share a couple of drinks.
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Now, obviously you're a big shot over at E Street Radio.
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But I'll say this I don't know a great deal of your backstories.
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To be honest with you, I'd love to know, much like a lot of us, how you got in the business.
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Where was your start in radio?
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So, I started at the hot rock and flame Throwin' Z100 in New York City the top 40 station as a phone screener.
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It was a part-time phone screener, shift at night and I was answering request lines and then also phone screening for Love Phones, which was, if you guys remember What- year was that.
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That was 95, 94, late, late, 94.
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I started in December of 94.
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So you met Carolla and all that stuff?
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No, that's a different show.
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That's the funny thing People confuse.
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There was Adam Carolla and Dr Drew did Love Line in.
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LA Love Line okay In New.
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York City.
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There was Love Phones with Dr Judy Kuriansky and Chris Jagger, and that was what I was part of.
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I do remember that one.
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I do remember that one.
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Okay, and so wait you were a call screener for this.
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And what is the show about?
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It was about love connections and problems with relationships and things like that.
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What are we talking about?
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It was love, sex and relationships.
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Yeah, that's what it was, and I was screening the call.
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So I was on the front lines like listening to these people tell all these stories and you know some of them were fake, of course, but you know my job was to figure out, make good radio.
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You know I don't, it didn't matter if your call was fake.
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Can you pull it?
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off.
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Yeah yeah, it's a highly entertaining subject, to say the least.
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Let's go back a little further, though, cause I do want to know did you study radio in college?
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You said you got this job a little after you graduated.
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Was the dream always radio, or or did you fall into it, and how did that happen?
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How was the transition, and did you study to become this?
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Well, I did, yeah.
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So when I was in high school, I really didn't have an idea of what I wanted to do, until maybe about my junior or senior year, and I was sort of I played sports.
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I played football and baseball in high school and I knew I wasn't going to be good enough to get scholarships and move on to the next level, so I started.
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I had to start thinking about what do I really want to do?
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And I wasn't quite sure.
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But something about performing was always something I was interested in, like whether it was on a baseball field or on a football field.
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So I started thinking about acting and then I thought, well, I want to eat, so maybe acting's not a good idea.
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So I know what I'll do I'll go into radio.
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Well, really, my thoughts were to be somewhere in the TV production or radio production.
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I was always a big music fan and so that was really the goal to maybe be a cameraman.
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I didn't even know what those jobs were.
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I knew nothing about the industry.
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I had nobody, I had no help.
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I didn't know.
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You know, I thought DJs played their own records, you know, or their own songs.
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I didn't know anything about program directors or anything like that, directors or anything like that.
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So I went into.
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I went to college for communications at William Patterson College, which is now a university in Wayne, new Jersey, and just tried to absorb as much as I could.
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And it's funny, I during that time I commuted, I didn't live away at college.
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I once a week I would go grocery shopping for my grandparents they were getting up in years and weren't really moving around much and my grandfather, who was this old Ukrainian guy, would sit in the living room and listen to the radio, like many of that generation did, and he would listen to talk radio and he'd have me sit there and listen to this guy and listen to this guy and I was kind of captivated by it because the people that he was listening to were powerful they had.
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They had a command of the English language and they were also just.
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They were very good storytellers and I and I said to myself, that's something I would be interested in doing as well, as you know, maybe playing music.
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So that's sort of where I started leaning towards radio.
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And did you leverage that at William Patterson?
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Were you on the air there?
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Did you do a bunch of shows?
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I did.
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So the real funny thing is and this is, as all of us are radio guys, you'll appreciate most college radio you get to do your own show and you get to bring your own music in and kind of create your own little you know niche show.
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Not at William Patterson.
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We were a supposedly a.
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We were run a professional like a professional radio station, which meant a program director, a music director, sales team.
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I was actually sales manager.
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We had commercials and the format that was selected was adult, contemporary, so so now you have these, I'm you know.
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So now I'm 20 years old and I'm playing.
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You know, michael bolton said I love you, but I lied and I was like this is not when you had to sell that or ace if I ever, ever hear ace of base I saw the sign and one more time I mean these were the songs that I was playing and I was doing a 6.
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Am Shift and it was just like torture.
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But I do like.
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Don't turn around by ace of base.
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I can't, I can't but Michael Bolton at 6.
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Am.
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That's got to be tough, and Meatloaf.
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I'd do anything for love.
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I mean, it was all that.
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It was that Brian Adams song from the Robin Hood sound like all of those songs, one after another, and every shift.
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We played them and you could not deviate the program director, who was a professor on the campus.
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He would pull you off.
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You know, you and I have a very similar story in that sense, jim, is that I started off obviously same way college radio.
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I was over at Fordham, so for me it was WFUV.
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Fuv was the same way.
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It was a professional station.
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I was part of the student staff for sports and the same thing.
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We had a very specific, we had a hierarchy there as well and we ran a professional station.
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We ran as close to a professional station as possible, I think at some point.
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I mean, I was obviously one of the on-air hosts and a play-by-play guy.
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I never got to be the sports director over there, but I understand where you're coming from.
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And yes, william Pat, even a couple of the other schools in the New Jersey area had that same type of format.
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So your time there really set you up well to move into the big New York market.
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Did you do any internships then during your time at William Pett or no?
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I did not.
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I guess it's ignorant now to think about it, but I didn't quite grasp the concept of working for no money.
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I just refused to do it.
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It's not ignorant.
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I don't know why you did it either.
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Yeah, and also I was bartending five days a week, pulling in you know some serious money.
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So the thought of giving up a bar shift where I could have pulled a few hundred bucks in to go, you know, get coffee for somebody or you know whatever be a seat filler on a TV set, you know talk show, just seemed ridiculous to me.
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It just, I just didn't understand the concept.
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You know, at least pay me something, I would have taken nothing, you know, I would have taken a few bucks, but just don't don't.
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I never grasped that concept, so I just never did an internship.
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So how do you get the job at Z100 then?
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Is this just radio?
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Experience of college lent itself to you being hired.
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How do you make that transition?
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Well, it's funny, you know, because we're talking about a time before the internet, and that was one of the toughest parts of that was.
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I graduated college and the one thing my college I can't say this about other universities or whatever I was there was no preparation for what the job market was like.
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They just sort of said well, good luck.
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Yeah, send you out there.
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Yep, there you out there on your own.
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Yep, there you go.
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Yeah, so I was.
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I had no direction whatsoever, you know, and I remember coming to New York city just basically getting dressed up and walking around New York city and trying to find where the record companies were and where the you know the TV stations were.
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I'm just seeing with resumes in a briefcase, just trying to figure out how to get my name in if I can just get past the reception desk or whatever.
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This is what you had to do or make phone calls, and I didn't have much success.
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I did get an interview with Atlantic Records once, but the funny thing was records once.
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But the funny thing was in that summer that I graduated college, there was a job fair at a hotel near where I live, like a ballroom kind of thing, and Z100 happened to be there.
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Now, it was funny because it wasn't anything any other radio stations, it was all like you know, local warehouses and factories and corporate stuff NZ100.
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And they were looking for salespeople and it just so happened that I was a sales manager, which was in title only.
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I don't think I actually sold a single thing.
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That's what I said.
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It says it the title says it all.
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Sales manager Looks good on a business card.
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Exactly so I sent, I gave them my resume and that was it.
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I didn't get a call until that December and they said you know, it's not a sales job, but it's a phone screening job, it's part-time, it paid minimum wage.
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And I said absolutely, you know, that's all I wanted.
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I just wanted to get into the building.
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I'll figure everything else out once I get in the door.
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But that was the goal at that time was just get in the door and learn as much as you can, and that's sort of what I did.
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I tried to take full advantage of that when I was at Z100.
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It's just such a different time today.
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So you get in the building, you're working, love phones.
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When did you start to create, you know, a path for yourself, like, when did you start to take on bigger assignments, bigger projects and become Jim Rotolo, or at least get onto that path?
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Well, the funny thing is Z100 actually became nationally syndicated and through a series of changes that happened in the show, within two years I was the producer of a nationally syndicated top-rated talk show.
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Love Phones was on 55 stations across the country and I was the producer.
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And I was the producer at that time and that was a big accomplishment and for me I thought it was and that was great.
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And then things kind of changed.
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You, you know, the show ran its course, it died out and my, my feeling was always well, keep moving and stay employed no matter what, because if this show gets canceled you're out and you know you may not get back in.
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So I had learned a lot of production.
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So I learned, learned how to do editing, I learned how to do pretty much everything behind the scenes, and that's sort of what I did for many years working for Westwood One and Premier Radio Network and MJI Broadcasting.
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I went behind the scenes for many years.
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I ended up producing some talk shows again in the late 90s on an Internet radio company called E-Yadacom, like yada, yada, yada, with an E in front of it, which was a lot of fun and except that we didn't get any phone calls because everybody, because everybody was still using a dial up.
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We were about a year and a half away from the technology.
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How long?
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were you at IATA for?
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Almost a year, I would say.
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I think we did a year, I think 1999 to 2000, right before, yeah, I think we were there for the turn of the century, Jim.
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I'm going to tell you this.
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You and I may have met at some point over there.
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Were you at IATA, did you work there?
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I worked there for like a year, and part-time, a little bit here and there, but I definitely did some work over there.
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I worked with you.
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Remember Ellen Roberts?
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Yeah, yeah, sports, yeah, she was doing a show, I forget with who at the time.
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Was it Don McGreca?
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Yeah, doing a show.
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I forget with who at the time.
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Was it don mcgregor?
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Yes, you did a show a show with don.
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Yes, I would board off that show on occasion, okay small world.
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So, yeah, probably you and I probably met over there yeah, so I was over there, I did, I produced a whole bunch of shows there, I did, and I ended up producing another sex show called sex bites.
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I was hosted by bob berkowitz.
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Uh, I did that show.
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I remember that show.
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Yes, I remember that show.
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Yes, I remember that show I produced that at one time and then I did a couple of health and fitness shows which I really enjoyed.
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That was my favorite thing.
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We had a health channel and it was a lot of fun.
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It was a great time and you know that ran its course.
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I think they laid half of us off, you know, when they realized we weren't making any money.
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You know, typical startup internet company at the time.
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And then I landed back in the syndication companies behind the scenes and I'm trying to think you know that's right around the time Sirius Satellite Radio started and that was a goal to get to work at Sirius, because I heard so many cool things about that place and I interviewed like five times and every time I and I was promised a job being a producer.
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I think Maxim Radio, I always think all these places were promising me jobs as a producer and every time they were about to bring me in and sign the papers there was a hiring freeze.
00:17:32.250 --> 00:17:34.968
So I had to wait and I had to keep waiting.
00:17:34.968 --> 00:17:53.236
I ended up over at another short term company called Air America Radio in early 2004, which was basically I think it was just basically a Democrat Party funded political AM channel.
00:17:53.236 --> 00:17:55.948
You know it was right around the time of Bush Kerry.
00:17:55.948 --> 00:18:06.202
So we had Al Franken, we had Janine Garofalo, we had Mark Marin, you know Chuck D from public.
00:18:06.222 --> 00:18:07.445
Lin Samuel, I think, was there too.
00:18:07.445 --> 00:18:08.327
Right, lin was there.
00:18:08.409 --> 00:18:11.469
Yes, lin was there, we had Chuck D from public enemy.
00:18:11.469 --> 00:18:12.855
I remember that, yes, yes, there, we had Chuck D from Public Enemy.
00:18:12.875 --> 00:18:13.176
I remember that.
00:18:13.176 --> 00:18:13.660
Yes, yes, yes.
00:18:14.059 --> 00:18:14.380
We did.
00:18:14.380 --> 00:18:15.101
We had that.
00:18:15.101 --> 00:18:19.805
Now I wasn't producing any shows, they had brought in their own people each of the hosts.
00:18:19.805 --> 00:18:21.626
Rachel Maddow was there.
00:18:21.626 --> 00:18:22.188
She was nice.
00:18:22.188 --> 00:18:26.571
I really liked her and we did that.
00:18:26.571 --> 00:18:32.616
I did commercial production, which was interesting because I sat in the studio all day and we had no commercials.
00:18:32.616 --> 00:18:35.413
Good job, which was interesting because I sat in the studio all day and we had no commercials.
00:18:35.413 --> 00:18:37.461
So I thought Good job yeah.
00:18:37.522 --> 00:18:38.025
I did great.
00:18:38.801 --> 00:18:39.506
I got to go.
00:18:41.490 --> 00:18:42.316
It was nice in the summertime.
00:18:42.820 --> 00:18:43.765
The summertime was nice.
00:18:43.765 --> 00:18:45.743
I went out for two-hour walks in the city.
00:18:45.743 --> 00:18:46.726
It was fun.
00:18:49.070 --> 00:18:51.561
And then Perfect radio, job yeah exactly.
00:18:51.741 --> 00:19:26.833
And then, at right around that point, I got a call from a guy named John McDermott, who I know, you guys know, we all know John, sure, a program director at a talk station in Long Island and I drove all the way out like way out on the island which was far from me in Jersey, to be the morning show producer and he liked me and we had a good conversation, but that never materialized, which turned out to be a good thing.
00:19:26.833 --> 00:19:37.750
So then John McDermott, a year later, is at Siriusatellite Radio and he remembered me and he called me in and he said we have a brand new show with a brand new host.
00:19:37.750 --> 00:19:42.426
His name is Dave Marsh, you know the rock critic from Cream Magazine and all that.
00:19:42.426 --> 00:19:44.211
And I'm like, yeah, I'm like oh, wow.