Transcript
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Hello and welcome to no Wrong Choices, the podcast that explores the career journeys of interesting and accomplished people in pursuit of great stories and actionable insights.
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I'm Larry Samuels, and in just a moment I'll be joined by my co-hosts, tushar Saxena and Larry Shea.
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But before we kick off, we have a small favor to ask If you enjoy what we do.
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Your support helps us keep bringing these great stories to light.
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Now let's get started.
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This episode features the Associate Director of the Stanford Sustainable Architecture and Engineering Program, ethan Wood.
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Ethan also has his own practice and has worked in the architecture industry for more than 25 years.
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He's also a bit of a white whale for us, as we've wanted to talk to somebody from this field literally since before launching this show.
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Larry Shea, why don't you set this one up for us?
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This is a white whale, that's a great way to put it.
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You know, we made a list of those career choices before we started really digging into this and architect was like prominent.
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You know, this is a profession I don't know.
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It always has like a certain level of prestige associated with it, right, like you're responsible for great buildings and great structures, and it seems like very difficult to do, to be honest, like let's be real about it.
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If you make a mistake, everybody knows.
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So this is going to be exciting.
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I'm really I'm happy we finally got one of our white whales and this is going to be a true journey, I think, because it's something that's not going to come easy for people If you want to be an architect in this world a lot of schooling, a lot of dedication, and I'm sure that's what he's about to share with us, tushar.
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What do you think?
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Well, I'll tell you this is that, after a recent trip that I had to Chicago, I have a greater appreciation for the profession of architecture, architects in general, engineers, structural engineers because after seeing how that city treats its buildings as part of the river, part of the environment, I got to see buildings and architecture in a totally different light and I'm extremely excited, extremely excited to talk to someone who thinks in that manner, that where it's not so much of just putting buildings up in a straight line, but they are actual pieces of living art, where we are all interacting with them at the same time.
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For sure, and for me as a I guess currently former college professor I may be again before too terribly long I'm very curious to get his insights on what it's like to be a professor at Stanford.
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So with that, here is Ethan Wood.
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Ethan, thank you so much for joining us.
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Thanks for having me guys.
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So, ethan, we like to start every show by taking the microphone away from me as quickly as possible and giving our guests the opportunity to set themselves up independently.
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So why don't you tell us, and tell our audience, exactly who Ethan Wood is and what he does?
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Yeah, well, as you mentioned, I'm the associate director of Stanford's Sustainable Architecture and Engineering program.
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In that capacity, kind of running the curriculum, teaching classes, generally getting people excited about architecture.
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In addition, I have my own design practice, as you mentioned, but I really think of myself as a architectural acolyte.
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Right, I love architecture.
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I wake up thinking about architecture, I go to bed thinking about architecture.
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I do it when people pay me.
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I do it when nobody pays me right.
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Maybe you shouldn't say that.
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Hopefully the first more often than the second.
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I don't do it for other people when they don't pay me but it's like like it's.
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It's the thing that that I love, and you know, part of that is education, and it's education in a formal context of of academia, and it's education in a informal context of working with clients, many of whom have never built something before and are new to the process and trying to understand, like, this isn't a lot of money, how does it work, when do I get it?
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And kind of taking them through the process to kind of be their guide.
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And then, you know, my last kind of role as an acolyte is just to kind of tell people it's important, right, like nobody thinks that the ballet is not important, even if they never go to the important.
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Right, like everybody, nobody thinks that the ballet is not important, even if they never go to the ballet.
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Right, they know that that's something right, even if they don't read literature, they know novelist is important.
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And I think people think of the built environment, they take it for granted or they think of it as a commodity and as a real estate and they don't always think of it as something that can bring pleasure or can change the way that we interact with the environment or can move us to have emotional experiences.
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And so I always like to kind of guide people in that process to understand the world a little bit differently.
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I like the way you put that.
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You have the distinction of actually having the career that I thought I might have as a young child, which is really interesting, but let's talk about the very beginning.
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I guess, and I guess I'll ask it this way Were you an avid fan of Legos as a child.
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Was this the dream?
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I'll start by saying I hear that story a lot.
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I wanted to pursue architecture, but and then you know, fill in the thing I was no good at math.
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My parents told me to do something else.
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For me, lego is the gateway drug.
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I think Lego is the gateway drug for most people into architecture.
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I would qualify that now, with my students, it's more Minecraft than Lego.
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Interesting the new Lego?
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Yes, absolutely, minecraft is essentially digital Lego.
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But also for me, I think I had a unique childhood in that my parents separated and divorced when I was very young around two years old, and I'm an only child and they had joint custody and so every week I would move from house to house and then by the time this is San Francisco in the 70s and 80s, by the time I was 13, I had lived in 14 different homes Wow, all within seven miles of each other.
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But also it's kind of a lack of a place made it imperative to me to really work on making places for people that would make their life better and make them feel settled and have a place to be.
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Well, san Francisco is a very unique looking city in terms of its own architecture, the building design, the layout of the city itself.
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As a child who moved around a lot, you know from house to house, as you said, 14 homes.
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How did that inspire you?
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Or did that inspire you then to say, ok, this is, this is the environment I live in, this is the world that I see.
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How did that inspire you?
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then, moving forward, I think of San Francisco as my home.
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You know, like each of those houses that I lived in or apartments, I have some memories, but my memories are often of walking through the city.
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You know, san Francisco is a small city, seven miles by seven miles, and I feel like I know the city through the kind of the pads of my feet walking around.
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And even though I didn't always have an interest in history, I become more interested in the city because I realized now I can see how the city was made and see these strata and it's almost like if you guys remember in the matrix when they're looking at the screen and all of the green lines are coming down.
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You see the ones and zeros right.
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Worlds ones and zeros, and they didn't want the simulator.
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Like when I look at the city, I see all of the building codes, I see the planning codes, I see the redlining, I see the historic racism, I see infrastructural projects of transportation and I'm like, oh, this is how this place came to be and I find that fascinating.
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When you were young, moving around and seeing the city and taking everything in, and obviously that had a major influence upon your vision and how you saw the world.
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Were you also into design?
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Did you draw?
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Were there things that you were doing as a young kid that, whether you knew it or not, were sort of bringing you towards this field?
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Yeah, absolutely so.
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I drew all the time Because my parents were separated.
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When I would be with them there was no iPad right and I would go to work with them.
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Sometimes my mom taught English as a second language at night, and so I would go with her to her classes and she'd go into the copy room and bring out a whole bunch of paper and stick me in the back of the classroom and I'd have a pencil right or later.
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I was a kind of a latchkey kid and there was four channels of television on, and so I just had paper and I would just draw.
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For a brief period of time I thought I might be a comic book illustrator, and then I realized that I could only draw people in one pose, and that doesn't get you very far, sort of like hangman with like the hair and the arms and the legs.
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Yeah, exactly.
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It was just a very rigid, stiff pose.
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But I like drawing all the things in the background and so I kind of shifted away from people and started drawing architecture and that I think that served me well.
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I'm so glad you just said that, because the reason why I wanted to do it is because I would draw cartoons and things and eventually that became like this is going to sound really crazy.
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Golf course architecture.
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I would like design like par, nine holes and like you know just ridiculous childhood stuff.
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But I've read in a million places in researching this interview that architects don't necessarily need to be good at math or drawing to be successful and I'm wondering how true you think that is.
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I think that's very true.
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I mean, architecture, by many people is considered the mother art, and when I say that, I mean that it takes into consideration art, engineering, sociology, economics, politics, interpersonal relationships, the process of construction, and it's about synthesizing it and it's a team activity, right?
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You know, there's this kind of myth that was, I think, perpetuated by Ayn Rand and the Fountainhead, of this lone architect genius toiling away and getting his vision out there.
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And you know, I've never worked on a project that doesn't have dozens of hands on it, and sometimes you know hundreds, because there's so many things to do.
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And so you know you don't have to be good at everything.
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You have to find out what you're good at.
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And it's like a batting order, right, like if you had all you know cleanup hitters.
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You know it might be entertaining sometimes, and you know other times it'd be maddening to watch because you couldn't do anything.
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And so it's like, how do you get the project manager who's good at coordinating everything, how do you get a person with vision who's good at setting the framework for what the design is?
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How do you get a person who has the interpersonal skills to interact with the client and to put them at ease as they're working through these things.
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How do you have the skills, get a person who has the skills to work with a team and get a team of people to get behind an idea, and so you know it's.
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You find your place in that world where you feel comfortable, and then you build a team around you, or you know, if you come into an office, you're plugging the hole around them to make the team successful.
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I have a couple of questions for you, ethan.
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Yeah One what is the first thing you ever built?
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And I don't mean as professional as a house, I'm just like what's the first thing you ever built?
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My first job I got when I was 18, it was an internship at an architecture office in San Francisco.
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It happened because my mom was on a plane and she had the gift of gab and started talking to some guy and she said my son's interested in architecture.
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He said come work for us.
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So I worked for them doing grunt work, coffee, arranging the library, things like that.
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And on my last day or two in the office they had a client which was a Golden Gate University in San Francisco and they needed to put three flagpoles on a wall above a little subterranean place.
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And they said Ethan, we want you to design this flagpole bracket.
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And I thought this was the most I said.
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I couldn't do this.
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This is like too much pressure for me.
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I was 18.
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I was like you know, like said I couldn't do this.
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This is like too much pressure for me.
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I was 18, I was like you know like I can't deal with this, like shouldn't you guys be doing that?
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And, of course, now I know that no one wanted to spend the billable time to design a flagpole bracket give it to the intern.
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So I I took to making a full-scale model of this thing.
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I even built the bolts and and did the best that I could, and I forgot about it.
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Fast forward about 15 years.
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My then girlfriend, now wife, was working in downtown San Francisco and I'd go pick her up every day and it was right in front of this university and I would see this flagpole bracket and I can guarantee you a thousand people walk by it every day and a thousand people never looked at it.
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But it haunted me, it tormented me, because it looked like something that an 18-year-old did right, and that reminded me that you know, unlike other professions, our mistakes don't go away.
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They stay in the public realm for a long time.
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The lesson for that was that everything that I do has to be the best thing that I've ever done, because I don't know how long it will be there right, it might be there for a hundred years and I don't want to be like, oh, that was the day I phoned it in.
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This flagpole bracket is the day I phoned it in right.
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Is it still?
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You still see it, I still see it and I guarantee no one has looked at it.
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Other than you, every single time you walk by.
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Now I have to go to San Francisco.
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I have to do this, ethan.
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So what was it?
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What was that first time that you kind of felt that impassioned to yourself to say this is what I want to do, this is what my life will be like, even as a young child right, I mean, we haven't talked about your schooling yet but as a young child, what was that moment where you said this is what I have to do?
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Did you see a building?
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Was it a house?
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Was it a street?
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What was it?
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Well, I think it was a combination of things.
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I think it was so.
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For a part of my childhood I lived in a Buddhist monastery in the mountains of Carmel, california, and I saw workers building parts of the monastery and I thought that was fascinating.
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A little bit later, and I wanted to be, so I said I wanted to do this and my parents being the hippies the good hippies that they were they said wouldn't you rather do something like be an anthropologist or a poet or a writer?
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No, I'd like to eat no in an odd way you are.
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You're doing that, and then it kind of came into more clarity because I still didn't know what architects did.
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But there was an exhibit when I was in high school at the Marin County Civic Center, and the Marin County Civic Center was built by Frank Lloyd Wright, or was designed by Frank Lloyd Wright.
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It was built 10 years after his death.
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If your listeners haven't seen Marin County Civic Center, they can go and watch the film Gattaca, which I highly recommend, one of my favorites of all time.
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It's the backdrop for everything.
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They use it in that film as a space station.
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But one of the things I love about the Marin County Civic Center is that it's the thought extension from the Guggenheim.
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It's the thought extension from the Guggenheim.
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So Frank Lloyd Wright did the Guggenheim in 1959, and he had this idea of an atrium and that you circle around this atrium and you move up, and then 10 years later he built the Marin County Civic Center, which was like what, if you take this building and you stretch it and you put it between two hills, then it has this kind of oval or lozenge-shaped atria and you can look down and see it, and so you can see how these thought processes develop over time.
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And so, kind of, going to the Marin County Civic Center and seeing this gave me this feeling that I love this space.
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And how can I make people feel that and it's still a question that I have how can I make people feel something that's beyond like oh it's nice.
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Which I'm sure comes up in every single one of your classes as you try to inspire your students.
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So in that moment, as you're taking in the Civic Center and as you're reflecting upon sort of where you are and as you think about OK, this is the path I want to follow, what steps do you take?
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Are you in high school learning how to design and preparing yourself for that career, to get into the right programs, et cetera, et cetera?
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How old were you?
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You know, I was maybe 15 or 16.
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I was fortunate that my mother knew that I had an interest in architecture and she found a high school in San Francisco that had an architectural design program, and so I went to this school that was part academic, part technical, and I did architecture classes and lost wax casting and photography as well as other other things.
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I applied for a program in undergrad at which was the degree track is called a b-arc.
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It's a five-year degree and it's a professional degree, technically the equivalent of a master's.
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I wasn't the best student I got.
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I got a's in all my creative classes and C's in all my academic classes, and so I ended up at the University of Oregon, which was a fantastic place for me.
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When I started I thought I knew something, and now in retrospect I can say I was probably eight out of 15 in my first class.
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I was below the 50th percentile, but I loved it more than anybody else and I thought I may not be the smartest, I may not be the most talented, but no one is going to love it more than me.
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And each term I put more and more myself into it until eventually I got the kind of top prize for my thesis when I finished in my fifth year.
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But maybe an analogy you guys might appreciate is I love gamers in baseball, you know, like the guys who hustle, the guys who take the extra base, whose jerseys are covered in dirt and tobacco.
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I love the analogy of a gamer.
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One of the questions we always ask on this show is were you good in school?
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So it sounds like you had a lot of support from your family.
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I mean, they're fine.
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She's finding this, this place for you to get educated.
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What were you good at and what were you not good at?
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Why do you think you middled in that way?
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Maybe?
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I didn't know how to work.
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You know, I went to high school and you know the assignments didn't always mean anything to me, and so I was like, why am I going to bust my ass for something that is just busy work.
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And then, when I discovered what architecture started to be, I was like I want to spend time doing this, I want to stay up all night making something Right.
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And you know it was this virtuous cycle, like I'd spend up all night making something Right and and you know it was this virtuous cycle Like I'd spend up all night making it I'd get some positive feedback and be like that feels nice, like I want to.
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I want to do this more, um, and I love the fact that it wasn't predetermined right, it's like I could want it more.
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If I, if I wanted to stay up an extra three hours and make something, I could make something better than somebody else because I put the effort in and I love that kind of feedback.
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And so it becomes almost an act of will as much as an act of creation.
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During that time I know you mentioned that you won an award at the end for your thesis that you won an award at the end for your thesis as you're discovering your talents and as you're developing your style and as you're developing your art, do you discover what your strengths are and what you're good at and do you zero in on those things and sort of run with that going forward or not, really that this isn't that type of profession or skill?
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A little bit, I got a glimpse.
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I mean, I think my strength, which I found professionally and it came from school, is really conceptualizing a building.
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What are the ideas, what are the rules, what is the rigor that goes into it?
00:20:57.093 --> 00:21:00.086
Because, as I said, so many hands touch a project.
00:21:00.086 --> 00:21:11.134
I've worked on projects where I started it and then I was no longer in the firm and it took 10 years for that project to materialize.
00:21:11.134 --> 00:21:15.987
And when it did, because the initial concept was so clear.
00:21:15.987 --> 00:21:26.980
It looked almost exactly like what I had conceptualized 10 years prior, prior.
00:21:26.980 --> 00:21:34.724
And if you imagine playing a game of telephone with a million contractors and subcontractors in the city for 10 years to have something that remotely looks like what you first did is almost miraculous.
00:21:35.987 --> 00:21:45.130
I know there's a lot of different types of architecture commercial, residential, interior design, green space, I mean.
00:21:45.130 --> 00:21:50.650
There's a million different directions you can go as you're on your career journey and your path.
00:21:50.650 --> 00:21:56.326
How are you figuring out where you're going to fit into the architectural world?
00:21:56.326 --> 00:22:01.227
Because it just feels like there's a million different choices and, as you said, it takes an army.
00:22:01.227 --> 00:22:06.673
So I would think it would be based on strength and weakness and other factors.
00:22:06.673 --> 00:22:07.861
Talk about those factors.
00:22:08.261 --> 00:22:09.564
Yeah, I mean for me.
00:22:09.564 --> 00:22:15.436
So the first job I got out of school.
00:22:15.436 --> 00:22:24.134
So when we present in school there's always presenting to a panel or a jury of architects and they come and kind of judge your work and give you feedback.
00:22:24.134 --> 00:22:38.469
And one of the people on my final thesis panel liked me and he offered me a job and it was a midsize corporate firm that did university work in Portland Oregon and I liked him very much.
00:22:38.469 --> 00:22:44.886
It was about 77 people and there's a kind of hierarchy and a kind of way of paying your dues.
00:22:45.387 --> 00:22:59.913
And I was brought in as a model builder but quickly they saw that I was a talented designer and they said well, can you work on the design of this, but don't put it in your time sheet, put it in a different time sheet.
00:22:59.913 --> 00:23:32.958
And they had me working in a janitor's closet on the 22nd floor of the office building and I was working 90 hour weeks doing that and I realized I don't like that and so then later when I moved back to San Francisco I started working for small kind of boutique design firms and they did residential work and I realized that's my love Right, like I like working with a couple or a family, I like tailoring something to their needs.
00:23:32.958 --> 00:23:41.563
I, like you know, the idea of a dwelling to me is so fascinating because it has universal constants, right?
00:23:41.563 --> 00:23:49.733
Everyone needs a place to sleep, everyone needs a place to bathe, everyone needs a place to eat, everyone needs a place to relax.
00:23:49.733 --> 00:23:58.859
And how many different variations we can get out of that with those same constraints is fascinating to me.
00:23:59.265 --> 00:24:13.921
I'm glad you just brought up working 90 hours a week, because one of the things I wanted to touch on and since you touched on it already, I mean everything I read is that architects can expect to work long hours, weekends, nights.
00:24:13.921 --> 00:24:26.510
I mean I don't want to paint an ugly picture out there for people who are aspiring architects, but I really feel like it's a lot of hard work and a lot of long hours, and is that fallacy or is that reality?
00:24:27.132 --> 00:24:51.464
I think that's unfortunate reality, with the caveat of there are many places that work nine to five, but the quality of work that they produce may be buildings and not architecture, and part of that is architecture is an inherently custom activity and people have unrealistic timeframes for getting these things done.
00:24:51.464 --> 00:24:56.071
They're writing big checks and they're saying why is this taking so long?
00:24:56.071 --> 00:25:10.491
Like you know, an average building time from concept to execution is three years, and so people are kind of waiting a long time for this stuff and then, especially in the residential realm, they watch these BS shows.
00:25:10.491 --> 00:25:11.755
Like you know, flip.
00:25:11.755 --> 00:25:21.028
My house, or my wife knows that she cannot turn on Hgtv because I just get enraged and want to oh geez.
00:25:21.068 --> 00:25:24.537
So you're that guy who's throwing beer cans at the tv at that show?
00:25:24.537 --> 00:25:25.666
Oh, totally that's great.
00:25:25.788 --> 00:25:34.088
They're like we took twenty thousand dollars and in 24 hours we did this and you're like, no, that's bullshit.
00:25:34.148 --> 00:25:37.152
You know and and you know.
00:25:37.152 --> 00:25:57.688
The other thing that's so interesting I tell my students all the time is like, like, if you think about how long, how many reps of something you have to do to be good at it, right, how many times Five, six, a dozen times you have to be good at something, or to even be competent, maybe not good, and then you say each one of those is three years.
00:25:57.688 --> 00:26:02.057
You don't even get to feel competent until you're in your 40s, right?
00:26:02.404 --> 00:26:11.769
There are no Wunderkin, 25-year-old genius architects who are changing the world, like you just can't know everything that you need to know in that time.
00:26:11.890 --> 00:26:16.917
It's a slow, methodical profession, it's a marathon.
00:26:16.917 --> 00:26:25.519
And early on, when I was still dating my wife, we were somewhere and I saw this book on this Brazilian architect.
00:26:25.519 --> 00:26:28.692
His name is Oscar Niemeyer and he brought modernism to Brazil.
00:26:28.692 --> 00:26:33.934
And I said, you know, just so you know, oscar Niemeyer lived to be 105.
00:26:33.934 --> 00:26:36.642
And he did that by going to the office every day.
00:26:36.642 --> 00:26:41.472
Right, and even though it's a lot of work, it's regenerative.
00:26:41.472 --> 00:26:44.487
It can be regenerative, right, if you're doing the work that you want to do.
00:26:44.487 --> 00:26:48.907
If you're just slogging away making Costco's or something like that, you're not going to work to 105.
00:26:48.907 --> 00:26:49.809
Right.
00:26:49.809 --> 00:26:56.095
But if you're making art, you know, and the best architects that I've ever met have this like childlike sense of wonder.
00:26:56.095 --> 00:26:58.371
They look at the world, they're just like what can it be?
00:26:58.371 --> 00:26:59.835
What will happen today?
00:26:59.835 --> 00:27:04.255
Right, and it becomes this rejuvenating activity.
00:27:04.255 --> 00:27:08.705
You know, that just barely balances out all the draining that it does.
00:27:09.385 --> 00:27:10.406
For sure, for sure.
00:27:10.406 --> 00:27:16.150
Now, when we talk about drive, we're eventually going to talk about your time at Stanford.
00:27:16.150 --> 00:27:38.648
So, with those two things in mind I don't want to skip over the fact that you went to the Harvard Graduate School of Design Can you talk to us a little bit about what it was like to go through the process of getting into the school and about the impact that that experience had upon you, your style and your journey going forward?
00:27:39.150 --> 00:27:39.771
Yeah.
00:27:39.771 --> 00:27:46.010
So I should qualify that by saying I never wanted to go to Harvard for graduate school.
00:27:46.010 --> 00:27:54.329
I wanted to go to a more art-focused college in Southern California called SCI-Arc, the Southern California Institute of Architects.